Make sure your job ad is complete with the job ad checklist
A well written job ad helps you to attract great talent, promote your company’s brand, and stand out among the competition. But did you know a detailed job ad can also save you time by attracting the right person for your team and limiting candidates that are not suitable for the role?
We’ve developed a checklist to help you build out your job ad - to make sure you’re including all the information candidates want to know about your role, your company and what it’s like to work in your team.
Job Title
Avoid using jargon or internal titles.
Job ads that use industry standard titles are more likely to be seen by candidates.
Salary Information
Include a salary or salary range.
Job ads that display salary information usually receive, on average, 42% more applications than ones that don’t.
Location
Be as specific as possible when it comes to where the role is located.
If it is hybrid or for various locations, include this information.
About the company
Include a overview of your company.
Size, location, industry, etc.
Share selling points that highlight why it’s a great place to work.
Workplace perks, company culture, social activities, etc.
About the role
Provide accurate and essential information about the role:
What are the reporting lines?
What is the team size?
Who are the stakeholders?
How will this role contribute to the success of the company?
Duties/Key responsibilities
Provide 4 or 5 of the core duties. Bullet points are an effective way of listing duties.
Skills and experience
List the skills and experience a candidates would need to succeed in the role.
Are there any qualifications that applicants must have?
How much experience (if any) do applicants need?
Culture
Introduce candidates to your company’s culture through a video or provide detail around.
Why do people enjoy working at your company?
What kind of people thrive at your company?
What is the work/life balance like at your company?
Benefits
Highlight the best parts about the role and working for your company.
Learning and development programs
Flexible work policies
Share options
Mentoring programs, etc
How to apply
Provide details around how to apply and what to include in their application.
Is a cover letter required?
Is a Working with Children or Police check required?
You can also download the checklist below.
For more advice on job ads, take a look at SEEK’s ad writing tips. You’ll find practical tips and advice to help you write a great job ad.